Breakfast Defectors
THE CHALLENGE
Deutsche LA is a world-class Ad Agency that handles multiple 8 figure annual-spend accounts. They were the brains behind the Breakfast Defectors campaign, but how do we execute it best?
THE SOLUTION
Partnering with GOJI, we developed a strategy to target the largest social media influencers in the world that we can work with without “paying” them and “buying” their support. We identified 335 of the largest influencers, which included celebrities like Ryan Seacrest, as well as talented people who have amassed huge followings like Jax who ultimately appeared on American Idol, to garner their support of the unique, new breakfast offerings at Taco Bell.
Tile Panda
THE CHALLENGE
Competitors were crowding the field. Tile needed a brand, and an emotional way of connecting people to their products. Their mission is to help everyone find everything that matters.
THE SOLUTION
Out of that came the story of Ernie, a little, lost panda trying to find his way home and Tile had a 35% increase in sales.